POP!: Create the Perfect Pitch, Title, and Tagline for Anything
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POP!: Create the Perfect Pitch, Title, and Tagline for Anything
Author: Horn, Sam
Brand: Tarcher
Color: Multicolor
Edition: Reprint
Binding: paperback
Format: Deckle Edge
Number Of Pages: 256
Release Date: 03-02-2009
Details: Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
EAN: 9780399533617
Package Dimensions: 8.3 x 5.5 x 0.9 inches
Languages: English
