People and Products: Consumer Behavior and Product Design

Book Information:
• Author: Allan J. Kimmel
• Publisher: Taylor & Francis Ltd
• Language: English
• Edition: 1
• Binding: Paperback
• Format: Illustrated
• Number of Pages: 312
• Release Date: March 3, 2015
• Dimensions: 9.3 x 6.2 x 1.1 inches

About The Book:
People and Products: Consumer Behavior and Product Design by Allan J. Kimmel explores the dynamic interface between consumer behavior and new product development, highlighting how consumers actively contribute to product design, enhance product utility, and shape brand identity. In an era of heightened connectivity and technological advancement, this book uniquely bridges the gap often overlooked in traditional consumer behavior texts — the direct application of consumer insights to product design, testing, and success.

This illustrated paperback covers essential topics such as the attributes and qualities consumers demand, social and cultural influences on product use, the impact of design and form on usability, technological advancements altering consumer-product interaction, and considerations for product disposal and sustainability. It also delves into emerging trends in consumer behavior and product development.

Ideal for professionals and students in marketing, consumer behavior, product development, technology, engineering, design, and brand management, this 312-page volume offers a comprehensive and practical guide to understanding the crucial relationship between people and products.