MERCHANDISING OF FASHION PRODUCTS
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MERCHANDISING OF FASHION PRODUCTS
Book Details
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Publisher: Pearson
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Author: Doris H. Kincade
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Language: English
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Edition: 2011
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ISBN: 9788131730966
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Pages: 655
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Cover: Paperback
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Dimensions: 9.2 x 6.8 x 1.0 inches
About The Book
Taking an integrative approach, Merchandising: The Modern Marketplace by Doris H. Kincade offers a fresh and comprehensive look at merchandising across various levels of the industry pipeline. This book covers the entire process, from strategic planning and product creation to preparation, buyer shopping during market weeks, and finally, product delivery and presentation to the consumer. With emphasis on the fashion, textiles, and retailing (FTAR) complex, Kincade provides insight into how both manufacturing and retailing work together to link products to consumers through merchandising. Using industry pictures and insider knowledge, this book is an invaluable resource for understanding the modern marketplace and the interconnectedness of various stages in merchandising.
