Marketing Of Services
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Marketing Of Services
Author Name: Dr. Renuka Biswas
ISBN: 9789357670227
Edition: First 2023
Pages: 296
Price: Rs.899
About the Book:
This book, Marketing of Services for BBA Students, is designed to provide a clear understanding of services marketing. It covers the fundamentals of service marketing, including service design, positioning, quality, and the marketing mix, tailored specifically for BBA students.
Contents:
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Unit 1: Introduction to Services Marketing
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Unit 2: Marketing Mix
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Unit 3: Services System Segmentation
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Unit 4: Services Positioning
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Unit 5: Services Quality
Subjects: Marketing and Sales
