Marketing Management
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Marketing Management
Book Details
- Publisher: Sultan Chand & Sons
- ISBN: 978-81-8054-814-7
- Edition: 3rd Revised Edition
- Language: English
- Weight: 1000g
About the Book
This 3rd Revised Edition of the book, authored by L.M. Prasad and Usha Prasad, offers comprehensive and updated content on the subject matter. The book is designed to meet the requirements of students studying in undergraduate and postgraduate programs. It covers key concepts and provides a thorough understanding of the topics through clear explanations, illustrations, and examples. With its well-organized structure and easy-to-follow approach, it is an invaluable resource for students pursuing studies in relevant fields.
Salient Features
- Updated content in the 3rd Revised Edition
- Comprehensive coverage of key concepts
- Well-organized structure with clear explanations
- Includes illustrations and examples for better understanding
