Marketing and Sustainable Development

Book Details

• Publisher: Rawat Publications

• Author: Pooja Saxena

• Language: English

• ISBN: 8170337283

• Pages: 224

• Cover: Hardcover

• Dimensions: 8.4 x 5.6 x 0.7 inches

About the Book

This insightful volume offers a comprehensive geo-economic analysis of marketing and sustainable development, with a particular focus on the Central Hadaoti Region of Rajasthan. It examines the historical growth of marketing systems, the evolution of markets, and the ecological complexities surrounding them. The book provides an in-depth study of urban, rural, and agricultural marketing patterns, assessing their direct and indirect impacts on the environment.

One of the significant contributions of this work is its exploration of the interrelationship between marketing activities and ecological factors, a subject rarely addressed in academic literature. Moving beyond conventional studies in economics, commerce, and geography, the author develops an analytical framework to assess environmental challenges arising from marketing practices. The final section proposes a strategic approach for ecologically sustainable development, ensuring that marketing growth aligns with environmental preservation.

With its interdisciplinary perspective, this book will prove valuable to geographers, economists, sociologists, urban and rural planners, environmentalists, management students, and anyone engaged in sustainability discourse.

About the Author:
Pooja Saxena serves as Lecturer in Geography at Maharshi Dayanand College, Sriganganagar. Actively involved in teaching and research, her expertise lies in environmental studies and marketing geography, areas in which she continues to contribute through both academic and field-based work.