Marketing and Managing Tourism Destinations

Book Details

• Publisher: Routledge

• Author: Alastair M. Morrison

• Language: English

• Edition: 2nd Edition

• ISBN: 9781138897298

• Pages: 716

• Cover: Paperback

• Dimensions: 9.6 x 6.9 x 1.3 inches

About The Book

Marketing and Managing Tourism Destinations (2nd Edition) by Alastair M. Morrison is a comprehensive and integrated textbook that provides an in-depth exploration of both destination marketing and destination management. This essential resource covers the full spectrum of destination management, from planning and implementation to evaluation. It focuses on how Destination Management Organizations (DMOs) operate, manage business, and tackle the major challenges they face in competing for both global leisure and business travel markets.

The second edition has been thoroughly updated with new chapters and content, including a focus on visitor management with sections on crisis and disaster management, as well as new material on destination leadership and coordination. Digital marketing is given special attention, reflecting its growing importance in the tourism industry. This edition also introduces new international case studies to illustrate the practical realities of managing different destinations around the world.

Illustrated in full color, the book is packed with features designed to encourage reflection, spur critical thinking, and link theory with practice. Written by an expert with years of industry practice, university teaching, and professional training experience, Marketing and Managing Tourism Destinations is a must-have guide for tourism, hospitality, and events students, as well as industry practitioners. It provides essential insights for anyone involved in the management and marketing of tourism destinations globally.