Magic Words

Author: Jonah Berger

Brand: Business

Binding: Paperback

Number Of Pages: 256

Release Date: 31-03-2023

model number: 20845

Part Number: 20845

Details: Almost everything we do involves words. We use words to persuade others, communicate ideas, and connect with loved ones. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.
But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action.
What are these magic words, and how can we take advantage of their power?
In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it to motivate, engage, and persuade. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.
Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.
This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results.Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to harness the power of magic words.

EAN: 9780063322363

Package Dimensions: 8.5 x 5.6 x 0.9 inches

Languages: English