Introduction to Market Access for Pharmaceuticals Toumi, Mondher
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Book Details
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Author: Mondher Toumi
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Brand: CRC Press
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Edition: 1
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Binding: Paperback
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Format: Illustrated
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Number of Pages: 204
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Release Date: 04-01-2017
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EAN: 9781138032187
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Package Dimensions: 10.9 x 8.3 x 0.6 inches
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Languages: English
About The Book
Introduction to Market Access for Pharmaceuticals by Mondher Toumi is an essential guide for understanding the process of market access in the pharmaceutical industry. Focused on pricing, value assessment, and understanding the needs of target purchasers, the book provides crucial insights into how a drug can reach its intended market. Based on the European Market Access University Diploma (EMAUD) course, it covers case studies and real-world scenarios. This book addresses market access considerations in key regions such as Western Europe, the USA, Japan, and China, and explores the evolving healthcare market's impact on pharmaceuticals. It is an invaluable resource for anyone involved in the commercialization of drugs and vaccines.