Introducing Business English (Routledge Introductions to English for Specific Purposes)
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Introducing Business English (Routledge Introductions to English fo...
Book Details
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Author: Brigitte Planken
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Publisher: Routledge
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Edition: 1st Edition
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Binding: Paperback
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Number of Pages: 172
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ISBN: 9781138016316
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Languages: English
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Release Date: 28-09-2015
About The Book
Introducing Business English provides a comprehensive exploration of Business English and English for Specific Business Purposes within the broader scope of English for Special Purposes. Authored by leading researchers and educators, this book draws from contemporary teaching and research to highlight the increasing significance of English in international business communication.
The book delves into both spoken and written forms of Business English, addressing key topics such as:
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Teaching Business English as a lingua franca
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Intercultural business interactions
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Blended learning and web-based communication
It also covers the latest research in these areas and looks at potential future directions for the field. Practical tasks, examples, and resources are included to aid students in applying the knowledge gained.
An essential read for advanced undergraduate and postgraduate students in Business English, Business English as a Lingua Franca, and English for Specific Business Purposes, this book is a valuable resource for anyone looking to deepen their understanding of Business English and its role in the global business environment.
