International Business: Perspectives from developed and emerging markets
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International Business: Perspectives from developed and emerging ma...
• Language: English
• ISBN-13: 9781138122420
• Writer: Parboteeah, K. Praveen
• Book Edition: 2
• Publisher: Taylor & Francis Ltd
• Pages: 530
• Binding: Paperback
• Subject/Category: Business, Global Strategy
Description
Business in a Global Environment by K. Praveen Parboteeah provides students with a comprehensive understanding of the global business landscape. This second edition emphasizes strategic decision-making as the cornerstone for multinational companies operating in both developed and emerging markets.
The book contrasts traditional business topics such as foreign exchange markets and global competition with emerging operational challenges, such as Chinese market intervention and Islamic finance. These insights provide students with practical tools for navigating business strategies across various cultural, economic, legal, and religious frameworks.
The text is designed to foster a practical understanding of business strategy, with application-based chapters that include reading goals, case studies, and discussion questions. In-depth analyses and recommended strategies make this edition an essential resource for students aspiring to succeed in the global business world. A companion website offers valuable resources for both instructors and students, including an instructor’s manual, test bank, PowerPoint slides, practice quizzes, and web links.
