Innovation in Pricing: Contemporary Theories and Best Practices

Book Details

• Publisher: Routledge

• Author: Andreas Hinterhuber

• Language: English

• Edition: 2nd Edition

• ISBN: 9781138738270

• Pages: 406

• Cover: Paperback

• Dimensions: 9.1 x 6.1 x 1.0 inches

About the Book

Innovation in Pricing (2nd Edition) by Andreas Hinterhuber is a comprehensive exploration of how pricing innovation can drive business profitability. The book challenges the conventional reliance on costs or competition as the primary basis for setting prices and introduces a groundbreaking approach to pricing innovation. Building on the success of the first edition, this updated version examines how businesses can innovate their pricing strategies, offering fresh insights based on the latest academic research and best practice case studies from leading scholars, business practitioners, and consultants.

The second edition has been thoroughly revised, incorporating new developments in the pricing landscape. Key updates include new chapters focusing on business model and pricing model innovation, along with a new introduction that highlights the strategic importance of pricing for organizations. It also delves deeper into the impact of pricing on profitability and explores how companies can align their pricing strategy with broader innovation goals.

This book is an essential resource for business executives, innovation managers, and pricing managers who want to approach pricing as seriously as other areas of innovation, such as product and service development. It also serves as valuable supplementary reading for advanced students of marketing, sales, and business strategy.