HOSPITALITY MARKETING:PRINCIPLES AND PRACTICES,4TH EDITION

Book Details

• Publisher: Routledge

• Author: Dogan Gursoy

• Language: English

• Edition: 4th Edition

• ISBN: 9781032030265

• Pages: 402

• Cover: Paperback

• Release Date: 15-08-2022

• Package Dimensions: 9.8 x 6.8 x 0.9 inches

About the Book

Hospitality Marketing (4th Edition) by Dogan Gursoy is an essential introductory textbook that helps students apply the core principles of marketing within the hospitality industry. The latest edition provides fresh insights into the evolving world of hospitality marketing, with a particular focus on contemporary trends and issues such as sustainable marketing, corporate social responsibility (CSR), and relationship marketing.

This updated edition has been thoroughly revised to include new topics that reflect the changing landscape of the industry. Key updates cover the impact of social media marketing, user-generated content, and group-buying behavior, along with detailed exploration of internationalization, franchising, and non-predictable factors like the COVID-19 pandemic, which have reshaped hospitality marketing strategies. It also delves into the transformative role of technology, discussing innovations like artificial intelligence, service robots, and the metaverse in hospitality marketing.

The book is rich with practical examples and international case studies, including those from Asian and African destinations. It includes learning activities, real-life case studies, and an updated set of online resources such as a PowerPoint deck, test bank, and links to relevant YouTube and Instagram content, providing an engaging learning experience for students.

Hospitality Marketing (4th Edition) is a valuable resource for students in hospitality courses, equipping them with the knowledge needed to understand and apply marketing concepts in real-world scenarios.