HALDIRAM
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Book Details
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Publisher: Mehta Publishing House
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Translators: Neela Chandorkar
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ISBN: 9789353174675
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Edition: 1st Edition
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Publishing Year: July 2020
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Pages: 236
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Language: Marathi (Translated from English)
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Cover: Paperback
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Category: Biography & True Stories
About the Book
Bhujia Barons by Pavitra Kumar reveals the captivating story of Haldiram’s journey from a humble family-run business in Bikaner to becoming one of the most recognizable and successful global brands. Starting in the early 20th century, Ganga Bhishan Agarwal, also known as Haldiram, earned a reputation for creating the best bhujia in town. What began as a small operation in Bikaner grew into a sprawling empire with revenues surpassing that of global giants like McDonald’s and Domino’s combined.
This is not just a business success story; it’s filled with drama, conflict, and intrigue. From family feuds, jealousy-driven regional expansion, and a decades-long trademark battle to a closely guarded secret of the famous bhujia recipe, Bhujia Barons delves deep into the inner workings of a family business.
Fast-paced and engaging, this book provides a fascinating look at the complexities of running a family business in India, showcasing the unique dynamics, challenges, and strategies that led Haldiram’s to global recognition. It offers an insider’s view into the strategies behind one of India’s most beloved brands, making it a must-read for entrepreneurs and business enthusiasts alike.
