Global Strategy
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Global Strategy
Book Title: Global Strategy: Competing in the Connected Economy
Author: Jain
Brand: Routledge
Binding: Paperback
Number Of Pages: 320
Release Date: 26-07-2016
EAN: 9780367237981
Languages: English
Details:
Global Strategy: Competing in the Connected Economy provides an in-depth look at how firms enter, compete, and grow in foreign markets. Moving beyond the traditional focus on developed countries and their multinational enterprises, Jain shifts the focus to both developed and emerging economies and examines their interaction in an increasingly connected world. The book highlights how the current global business environment is shaped by rapid technological advancements, geopolitical forces, emerging economies, and new multinationals from these economies. Jain tackles new competitive phenomena, business models, and strategies, providing insights for students and executives to navigate the modern globalized business landscape. Rich with illustrations, real-world examples, and case data, the book covers strategy models and implementation, offering a comprehensive understanding of contemporary global strategy.
