Fundamentals of E-commerce (English Version)
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Fundamentals of E-commerce (English Version)
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Author: Neetu Agarwal, Sarita Bansal Garg
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Language: English
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Binding: Paperback
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Pages: 218
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ISBN: 9789362100863
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Publisher: Prakhar Goonj Publications
About the Book:
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A comprehensive guide for students pursuing BBA 2nd Semester at GGSIPU and similar courses.
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Provides a structured understanding of E-commerce, combining theoretical foundations and practical applications.
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Covers essential concepts of online business, digital transactions, and technological frameworks.
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Chapters include:
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HTML fundamentals
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Online marketing strategies
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Payment systems
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Logistics management
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Aligns with the BBA syllabus to support academic success.
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Equips students with practical knowledge to navigate the dynamic digital business landscape and prepare for professional opportunities.
