Event Sponsorship
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Event Sponsorship
Book Details
• Book Name: Event Sponsorship: Essential Guide for Students
• Format: Paperback
• Language: English
• ISBN-13: 9780415533881
• Writer: Ian McDonnell
• Book Edition: 1
• Publisher: Taylor & Francis Ltd
• Pages: 160
• Size: 9.6 x 6.9 x 0.6 inches
• Binding: Paperback
• Subject/Category: Event Management, Sponsorship, Marketing
• Provides a comprehensive introduction to event sponsorship, covering its origins, evolution, and marketing uses.
• Explores how sponsorship can be gained and managed to benefit both sponsors and sponsees (events).
• Discusses measurement of sponsorship outcomes and alternative funding sources such as government grants, crowdfunding, and merchandising.
• Emphasizes the role of social media, e-marketing, and technology in modern sponsorship practices.
• Offers a holistic view by considering sponsorship from both sponsor and event perspectives.
• Contains case studies illustrating successful sponsorship strategies for small and large events, highlighting potential pitfalls.
• Includes learning outcomes, discussion questions, and further reading to support student understanding.
• Essential reading for students and professionals in Events Management.
