Ethics in Marketing: International cases and perspectives

Book Details

• Publisher: Routledge

• Author: Patrick E. Murphy

• Language: English

• Edition: 2nd Edition

• ISBN: 9781138648098

• Pages: 198

• Cover: Paperback

• Dimensions: 9.6 x 6.9 x 0.6 inches

About The Book

Ethics in Marketing by Patrick E. Murphy provides an insightful exploration into the ethical dilemmas that companies face in the world of marketing. The second edition of this well-known text has been thoroughly updated to include new international case studies from some of the world’s most recognized organizations, such as Coca-Cola, Facebook, VISA, and Zara.

The book covers a wide range of ethical issues, including questionable selling practices, exploitative advertising, product safety, bribery, channel conflict, sustainability, multiculturalism, sweatshop labor, and sports sponsorship. Murphy's approach focuses on real-world scenarios across global markets, from North America and Europe to China, India, and South America, providing students with a comprehensive understanding of marketing ethics in diverse cultural and corporate contexts.

This unique case-book is perfect for courses in marketing ethics, marketing and society, or as a supplementary resource for broader marketing classes. It offers students valuable insights into corporate social responsibility, ethical decision-making, and the complex moral considerations that shape modern marketing practices.