Essentials of Marketing Management
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Essentials of Marketing Management
Book Details
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Publisher: Routledge
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Author: Geoffrey Lancaster
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Language: English
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Edition: 1st Edition
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ISBN: 9780415553476
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Pages: 552
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Cover: Paperback
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Dimensions: 9.7 x 7.6 x 1.0 inches
About The Book
Essentials of Marketing Management by Geoffrey Lancaster is a comprehensive introduction to the principles of marketing management. This first edition covers a wide range of topics essential for understanding the strategic role of marketing in organizations. It offers in-depth coverage of the fundamental aspects of marketing, including market research, product development, pricing strategies, and marketing communications.
The book is designed to provide readers with both theoretical insights and practical applications, making it suitable for students pursuing undergraduate or graduate degrees in marketing. With its clear writing and structured approach, this book serves as an excellent resource for those looking to gain a deeper understanding of marketing management and its impact on organizational success. Whether used in academic settings or as a reference for professionals, this book remains a valuable tool for mastering the core concepts and practices of marketing.
