Encyclopedic Dictionary of Corporate Strategy, 1/Ed
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Encyclopedic Dictionary of Corporate Strategy, 1/Ed
Book Details
• Title: Encyclopedic Dictionary of Corporate Strategy
• Author: S.P. Singh
• ISBN: 9788174734259
• Language: English
• Format: Paperback
• Publisher: AITBS Publishers, INDIA
Description
• Serves as a comprehensive reference for understanding the concepts of corporate strategy and strategic management.
• Covers key topics such as the nature, scope, phases, and models of strategic management.
• Includes detailed entries on environmental scanning, industry analysis, and organizational evaluation.
• Explains various types of strategies including generic, business-level, and functional strategies.
• Describes organizational structures, the role of technology, and innovation in strategy formulation and execution.
• Designed to support students preparing for MBA, M.Com, and competitive examinations.
• Provides clear definitions and insights into core strategic terminology and concepts, making it useful for academics, professionals, and strategy practitioners.
