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E-Business and E-Commerce Management: Strategy, Implementation and Practice, 5/e

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Book Details

  • Author: Chaffey

  • Brand: Pearson

  • Edition: 5th

  • Binding: Paperback

  • ISBN: 9789332511170

  • Number of Pages: 768

  • Release Date: 01-01-2013

  • Languages: English

  • Package Dimensions: 9.9 x 7.3 x 1.3 inches


About The Book

[Book Title] by Chaffey is a comprehensive guide to [insert subject of the book here]. In its 5th edition, this book continues to be an essential resource for students and professionals in [insert field or industry], covering a wide range of topics with detailed explanations, practical insights, and up-to-date examples.

This edition expands upon the foundational concepts of [insert subject], offering a deeper exploration of modern theories, strategies, and practices in the field. With over 768 pages, this paperback provides readers with a thorough understanding of [insert specific areas of focus] while maintaining a practical approach to application.

Whether you're a student looking to deepen your knowledge or a professional seeking to refine your skills, this book will equip you with the tools necessary for success in [insert field or industry].