Digital Marketing for Dummies

Book Details

• Publisher: Wiley

• Author: Ryan Deiss

• Language: English

• Edition: Not Specified

• ISBN: 9788126567010

• Pages: 368

• Cover: Paperback

• Dimensions: 13.0 x 9.3 x 0.9 inches

About The Book

Digital Marketing for Dummies by Ryan Deiss, published by Wiley, is a practical, results-driven guide that equips readers with the tools and strategies to build a successful digital marketing plan from the ground up. Tailored for entrepreneurs, small business owners, and marketing professionals, this 368-page paperback demystifies the digital marketing landscape and provides actionable insights to grow your brand online.

This comprehensive guide walks you through every stage of digital marketing—from defining the best product-market fit to attracting, converting, and retaining customers. You'll learn how to evaluate the value of your traffic sources, craft compelling lead magnets, and build funnels that turn casual visitors into loyal customers.

Whether you're launching a startup or looking to scale an existing business, this book provides a step-by-step playbook for email marketing, content strategy, paid advertising, social media engagement, and more. With real-world examples and practical exercises, it empowers readers to confidently implement modern marketing techniques that drive measurable results.

Perfect for beginners and professionals alike, Digital Marketing for Dummies is your essential guide to building brand authority, increasing conversions, and growing a sustainable digital business in today’s competitive marketplace.