👨‍💼 CUSTOMER CARE NO +918468865271

⭐ TOP RATED SELLER ON AMAZON, FLIPKART, EBAY & WALMART

🏆 TRUSTED FOR 10+ YEARS

  • From India to the World — Discover Our Global Stores

🚚 Extra 10% + Free Shipping? Yes, Please!

Shop above ₹5000 and save 10% instantly—on us!

THANKYOU10

Culture Change in India

Regular price Rs.225.00
Tax included


Genuine Products Guarantee

We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.

Delivery and Shipping

Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.

Get 100% refund on non-delivery or defects

On Prepaid Orders

Book Details

  • Author: Yogendra Singh

  • Publisher: Rawat Publications

  • Format: Import Edition

  • Language: English

  • Edition: 2000

  • ISBN: 9788170335566

  • Pages: 260

  • Binding: Paperback

  • Dimensions: 8.4 x 5.4 x 0.2 inches

  • Sale Territory: India Only


About the Book

Culture Change in India: Identity and Globalization is an in-depth exploration of how Indian cultural values, institutions, and identities adapt in the face of globalization. Written by eminent sociologist Yogendra Singh, the book examines how India’s social structure, historical legacies, and regional diversity influence the pace and direction of cultural change.

The text investigates the relationship between tradition and modernity, the pressures of economic and cultural globalization, and the resilience of Indian society in maintaining its unique cultural identity. Through discussions on popular culture, leisure, electronic media, migration, and political leadership, Singh provides a nuanced understanding of how globalization impacts communities at local, regional, and national levels.

Key Topics Covered:

  1. Culture and Social Change in Contemporary India

  2. Globalization and Local Cultures

  3. Threats to Regional and Local Identities

  4. The Rise of Popular Culture

  5. Myth, History, and Nation-Building

  6. Language and Identity (Focus on Urdu and Muslims)

  7. Political Leadership in Economic Reforms

  8. Modernity, Ethnicity, and Pluralism

  9. Community Change and Alienation

  10. Leisure and Social Change

  11. The Challenges of Modern Sociology


About the Author

Yogendra Singh is Emeritus Professor and founder of the Centre for the Study of Social Systems, Jawaharlal Nehru University, New Delhi. A pioneer in Indian sociology, he has held top academic positions, advised the Planning Commission, and served as President of the Indian Sociological Society. Singh has conducted fieldwork across South Asia, lectured internationally, and received numerous awards for his contributions to sociology and social anthropology.