Creativity and Innovation in Entrepreneurship

Book Details

• Publisher: Sultan Chand & Sons
• ISBN: 978-81-954071-2-5
• Edition: 1st Edition
• Language: English
• Weight: 0.00g

About the Book
Authored by Dr. SS Khanka, this book on Creativity and Innovation in Entrepreneurship serves as a pioneering textbook specifically tailored for the Indian context. The significance of creativity and innovation in entrepreneurship has become a hallmark for modern business success, as recognized by the Government of India. The government has introduced various policies and schemes to foster creativity and innovation in the country, making the subject increasingly relevant.

This book covers the comprehensive subject matter of creativity and innovation in entrepreneurship, providing readers with the essential tools and knowledge needed to understand and implement these concepts in real-world scenarios. The book is written in a clear and accessible style, designed to meet the educational needs of students and entrepreneurs alike. It serves as an invaluable resource for those pursuing courses on creativity and innovation in entrepreneurship.

Salient Features

• Pioneering textbook on creativity and innovation in entrepreneurship in the Indian context
• Covers the subject matter in an all-encompassing and detailed manner
• Each chapter starts with specific learning objectives as takeaways
• Includes theme-based quotations to introduce topics