Corporate Social Responsibility: Critiques, Policies and Strategies (Vol. 1)

Book Details

• Author: Prasenjit Maiti

• Publisher: Scientific Publishers

• Language: English

• Edition: 1st Edition, 2010

• ISBN: 9788190904605

• Binding: Hard Bound

• Pages: 223

• Size: 6.5 x 9.75 inches

• Weight: 520 grams

About the Book:
This book provides a detailed analysis of Corporate Social Responsibility (CSR), positioning it as a valuable tool in Business Management. It explores CSR's role in helping businesses navigate ethical and utilitarian dimensions of decision-making. The author emphasizes that business managers should focus on fostering trust, loyalty, and cooperation within their organizations, which not only benefits the ethical side of business but also enhances its practical and rational aspects.

The book presents CSR as a means to establish a positive brand image. Values such as reliability, trustworthiness, quality, economy, and durability—which evolve over time—are integral to this process. These values help brands build customer confidence, which in turn impacts brand equity and market positioning.

Structured around the challenges of civil societal institutions, democratic governance, and inclusive growth, the book aims to bridge business practices with broader social science research. It contributes to understanding the relationships between actors and institutions, offering a comprehensive look at CSR's role in societal development and business management.

This edited anthology will be beneficial for corporate managers, business leaders, management researchers, students, social scientists, and general readers interested in exploring the interplay between business practices and CSR.