Contemporary Issues in Marketing and Consumer Behaviour
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Contemporary Issues in Marketing and Consumer Behaviour
Book Details
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Author: Elizabeth Parsons
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Brand: Taylor & Francis Ltd
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Edition: 2
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Binding: Paperback
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Number of Pages: 192
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Release Date: 24-07-2017
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Languages: English
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ISBN: 9780415826914
About The Book
The second edition of Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons has been thoroughly updated to reflect the latest developments in marketing and consumer behavior. This revised edition delves into new themes such as the moralised brandscape, the politics of consumption, the role of spaces and places in marketing, and the connection between marketing and psychoanalysis. It continues to successfully merge marketing theory with practical applications, all while exploring the broader global, social, and economic contexts in which marketing exists.
This text is particularly useful for students studying advanced undergraduate and postgraduate marketing modules, including those pursuing MBAs. With its clear structure and current insights, this edition is an essential resource for those interested in understanding the contemporary challenges and opportunities in marketing and consumer behavior.
