Business to Business Marketing Management:A Global Perspective
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Business to Business Marketing Management:A Global Perspective
Book Details
• Format: Paperback
• Language: English
• ISBN-13: 9781041042341
• Writer: Zimmerman, Alan
• Binding: Paperback
• Number of Pages: 536
About The Book
This comprehensive textbook by Alan Zimmerman offers a deep dive into the concepts and applications of business-to-business (B2B) marketing, with a particular focus on global perspectives. With 536 pages of detailed content, it covers essential topics such as strategic marketing, relationship management, digital transformation, and emerging trends in the global B2B space. The book is designed for both students and practitioners seeking to understand the dynamics of B2B relationships, offering a blend of theoretical foundations and real-world case studies to support learning and practical application. Ideal for courses on international business and marketing, it provides valuable insights into the evolving nature of global B2B marketing.
