Business Analytics: Communicating with numbers | 2nd Edition

📘 Book Details

• Author: Sanjiv Jaggia

• Publisher: McGraw-Hill Education

• Language: English

• ISBN: 9789355323491

• Pages: 792

• Cover: Paperback

• Release Date: 17-05-2023

• Edition: Standard Edition

📝 About The Book

Sanjiv Jaggia's Business Analytics: Communicating with Numbers (2nd Edition) is a comprehensive guide to the world of business analytics, crafted specifically for management students. With a focus on turning analytical insights into actionable business decisions, this book blends qualitative reasoning with advanced quantitative tools, empowering students to tackle complex business problems.

The second edition of this text offers an in-depth exploration of business analytics, making use of tools such as R, Microsoft Excel®, and Analytic Solver. It emphasizes data mining, big data, and analytics-driven decision-making, providing a robust understanding of how to apply data insights to real-world business scenarios. The book is enriched with case studies and examples relevant to the Indian context, giving it a localized perspective that ensures practical application in diverse business environments.

The book also integrates new sections and data focused on India, making it an ideal resource for students in India and those interested in the Indian market. With over 792 pages of content, the book provides students with a holistic approach to business analytics, ensuring that they are well-equipped to use data analytics in enhancing business performance across various sectors.

This edition continues to be an essential resource for anyone seeking to understand the power of data analytics in modern business decision-making.