Book Details
• Format: Paperback
• Language: English
• ISBN-13: 9780415549844
• Writer: Tim Andrews
• Binding: Paperback
• Pages: 238
About The Book
In today's volatile global business environment, building long-lasting relationships with consumers is essential but challenging. Building Brands in Asia highlights the importance of developing a unique brand personality to foster customer loyalty, particularly in the dynamic and diverse markets of Asia. The book explores how multinational corporations can balance global brand consistency with local effectiveness. It also examines the branding efforts of Asian companies, which have often been overlooked, showcasing case studies from various sectors such as banking, football, home appliances, and more. Filled with interviews, anecdotes, and real-world examples from countries like Japan, Korea, and Singapore, this book offers an in-depth look at the challenges and opportunities of branding in Asia.
