Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose

📘 Book Details

• Author: Myriam Sidibe

• Publisher: Routledge

• Language: English

• Edition: 1

• ISBN: 9780367428334

• Pages: 210

• Cover: Hardcover

• Release Date: 27-05-2020

📝 About The Book

"Brands on a Mission" by Myriam Sidibe explores the importance of embedding purpose into business strategy to create impactful, mission-driven brands. Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy/Nonprofit/Sustainability, this insightful work brings to light the growing shift toward a performance culture that intertwines purpose with business success.

Through interviews and stories from over 100 CEOs, thought leaders, and brand managers, Sidibe presents an emergent model for organizations aiming to integrate purpose into their growth strategies. The book highlights how to bridge the gap between "Brand Say" (what companies claim to stand for) and "Brand Do" (what they actually do), offering real-world examples from global brands like Unilever, Danone, Durex, Dove, and LIXIL.

Sidibe also offers fascinating case studies, such as how Lifebuoy, a soap brand, taught one billion people about hygiene, or how a beer brand is tackling gender-based violence. These powerful narratives not only showcase successful brand missions but also demonstrate how companies are achieving social impact while driving business growth.

With contributions from renowned experts such as Paul Polman, Alan Jope, Emmanuel Faber, Michael Porter, and others, this book provides valuable insights into how brands can contribute to the achievement of the United Nations Sustainable Development Goals (SDGs) by 2030. An essential guide for both managers and students, Brands on a Mission is a must-read for those looking to harness the power of purpose in business.