Brands and the Brain: How to Use Neuroscience to Create Impactful Brands
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Brands and the Brain: How to Use Neuroscience to Create Impactful B...
Book Details
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Publisher: Penguin
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Author: Prof. Arvind Sahay
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Language: English
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Edition: 2022
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ISBN: 9780143452614
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Pages: 304
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Cover: Paperback
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Package Dimensions: 7.7 x 5.0 x 0.9 inches
About the Book
In The Brain and Brand Management, Prof. Arvind Sahay explores the powerful connection between the human brain and the principles of brand management. This insightful book delves into how our unconscious emotions and memories influence our perception of brands, making them far more than just logos or products.
Sahay explains the brain-operating principles that drive human responses to brands, offering a comprehensive understanding of how brands are not only created but also sustained and rejuvenated through the way they are perceived by consumers. By examining the impact of brain functions on branding, the book sheds light on the indispensable role the human brain plays in modern brand strategies.
Whether you are a marketer, business professional, or simply interested in how brands create deep emotional connections with consumers, this book provides valuable insights into the psychological mechanisms that shape brand success.
