Behavioral Finance|7th Edition

📘 Book Details

• Publisher: McGraw-Hill Education

• Author: Prasanna Chandra

• Edition: Second

• Language: English

• ISBN: 9789389811285

• Pages: 536

• Cover: Paperback

• Dimensions: 9.6 x 7.4 x 1.5 inches

📝 About The Book

"Behavioral Finance" by Prasanna Chandra offers a deep dive into the psychological factors that influence financial decision-making. This second edition has been thoroughly revised to align with the latest curriculum for MBA and CFA programs, making it equally valuable for students, investment professionals, and corporate finance executives.

The book combines insights from behavioral sciences, economics, and finance to analyze how cognitive biases, emotions, and social factors affect financial behavior. Chapters 2 to 14 feature updated and expanded content, along with a new mini-case on behavioral biases and asset allocation, helping readers apply theory to practice.

With 16 newly added appendices covering topics like the expectations investing process, the paradox of choice, and left-brain/right-brain decision models, this edition enhances comprehension and application. The structured layout, real-world examples, and clear explanations make it a go-to reference for anyone seeking to understand the intersection of psychology and finance.

Whether you're a student or a professional, this book provides essential tools to develop more rational and effective investment strategies.