Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media
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Becoming a Public Relations Writer: Strategic Writing for Emerging ...
📘 Book Details
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Publisher: Routledge
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Author: Ronald D. Smith
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Edition: 6th Edition
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Languages: English
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ISBN: 9780367281571
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Pages: 506
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Cover: Paperback
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Dimensions: 9.6 x 7.9 x 1.5 inches
📝 About The Book
Strategic Planning for Public Relations by Ronald D. Smith is a definitive text in the field of public relations, renowned for its clear and practical approach to strategic communication. Now in its 6th edition, this comprehensive guide provides readers with a step-by-step framework for designing, executing, and evaluating effective public relations campaigns.
Ideal for students, educators, and PR professionals alike, the book covers essential components such as formative research, communication tactics, evaluation methods, and ethical considerations. With updated case studies, real-world examples, and expanded coverage of digital strategies and integrated communication, this edition aligns modern theory with professional practice.
Published by Routledge, a trusted name in academic and professional publishing, this book remains an indispensable resource for mastering the strategic planning process in today’s dynamic communication environment.
