ANTARANG COCA-COLACHE
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ANTARANG COCA-COLACHE
Book Details
• Book Name: Inside Coca-Cola / इन्साईड कोका-कोला
• Format: Paperback
• Language: Translated from English to Marathi
• ISBN-13: 9788184989519
• Writer: Pradeep Sindekar (Translator)
• Book Edition: 1st Edition
• Publisher: Mehta Publishing House
• Pages: 240
• Category: Biography
• This book is the first written by a Coca-Cola CEO, sharing the remarkable story of the company’s revival.
• Neville Isdell played a key role at Coca-Cola for over 30 years and retired as Chairman in 2009 after rebuilding the brand’s tarnished image.
• The story spans multiple countries including Northern Ireland, South Africa, Australia, the Philippines, Russia, Germany, India, and Turkey.
• Isdell helped resolve major public relations crises in India and Turkey, opened new markets, and supported the rise of the current CEO, Muhtar Kent.
• The narrative balances newsworthy insights with principles, offering lessons on corporate responsibility, ethical marketing, and governance.
• A compelling and important read for anyone interested in business leadership and brand revival.
