An Introduction to Social Media Marketing
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An Introduction to Social Media Marketing
Book Details
• Book Name: An Introduction to Social Media Marketing
• Format: Paperback
• Language: English
• ISBN-13: 9780415856171
• Writer: Alan Charlesworth
• Book Edition: 1
• Publisher: Taylor & Francis Ltd
• Pages: 250
• Size: 9.1 x 6.1 x 0.6 inches
• Binding: Paperback
• Subject/Category: Social Media Marketing / Digital Marketing / Business Studies
Description
Alan Charlesworth's An Introduction to Social Media Marketing is the first textbook designed to guide students and practitioners through the dynamic world of social media as a marketing tool. Targeted at those new to digital marketing, it balances strong academic foundations with practical, real-world application.
This hands-on guide explores a wide range of topics such as social networking, viral marketing, influencer strategies, real-time engagement, and advertising on platforms like Facebook, YouTube, Twitter, LinkedIn, and more. Each chapter includes practical exercises and updated statistics, helping learners apply concepts in actual scenarios.
Praised by academics and professionals alike, the book provides an insightful, realistic view of social media’s growing impact in the marketing field—making it an essential read for students, traditional marketers, and digital marketing professionals.
