Airport Marketing
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Book Details
• Format: Paperback
• Language: English
• ISBN-13: 9780415529396
• Writer: Nigel Halpern
• Pages: 230
• Binding: Paperback
• Publisher: Taylor & Francis Ltd
This book explores the significant transformation in airport management from publicly owned and nationally regulated operations to a more commercial and competitive environment. It provides an insightful analysis of how airports have adapted to new economic and regulatory challenges, offering a comprehensive overview of modern airport management practices and strategies. Ideal for professionals and students interested in aviation management and airport operations.