Advertising For Dummies, 2ed

Book Details

• Publisher: Wiley

• Author: Gary R. Dahl

• Language: English

• ISBN: 9789357462013

• Pages: 336

• Cover: Paperback

• Dimensions: 9.2 x 7.4 x 0.7 inches

About The Book

In "Advertising Campaigns: How to Sell More with Less," Gary R. Dahl offers a practical guide for businesses looking to create effective advertising campaigns on a budget. Released on June 22, 2023, this 336-page paperback helps readers understand how to produce impactful advertising that drives customers and boosts revenue, even when working with limited resources.

Dahl addresses the challenges businesses face when trying to create high-quality ads with a modest budget, teaching you how to maximize your ad's potential without overspending. The book offers valuable insights on crafting messages that resonate with your target audience and how to avoid common pitfalls, such as selling the wrong product to the wrong people.

With its accessible language and practical advice, this book is a must-read for small business owners, marketing professionals, and anyone involved in advertising who wants to learn how to create campaigns that not only stand out but also deliver measurable results. Whether you're just starting out or looking to refine your advertising strategy, Dahl’s book offers proven strategies to help you achieve success in your marketing efforts.