Advertising and Consumer Society: A Critical Introduction

Book Details

• Publisher: Routledge

• Author: Nicholas Holm

• Language: English

• Edition: 2

• ISBN: 9781032181363

• Pages: 224

• Cover: Paperback

• Dimensions: 9.2 x 6.1 x 0.5 inches

About The Book

"Advertising in Contemporary Culture" by Nicholas Holm is a critical and engaging introduction to the role of advertising in today's society. This second edition, published by Routledge on April 3, 2023, offers students an in-depth exploration of advertising's role within broader economic, social, and political contexts. With 224 pages, this revised edition expands on key themes and introduces new concepts to reflect the evolving landscape of advertising.

Holm delves into advertising’s powerful influence as both an economic driver and an artistic form, offering students the tools to critically assess the various perspectives on advertising. The book not only explores the economics of advertising but also looks at the people behind the ads and the audiences they target. With a combination of theoretical analysis and real-world examples from across the globe, it helps readers understand advertising’s intricate role in capitalist systems and media economics.

The updated edition includes a new chapter on branding and promotional culture, along with revised sections on digital and online advertising, surveillance, empowerment, and emerging topics like self-branding and influencers. It also explores the use of technology to avoid advertising, making it an essential resource for anyone studying advertising, media studies, or communication studies.

Written in an accessible style, this book is an invaluable resource for students and professionals looking to critically engage with the complex world of advertising. It serves as a vital text for understanding the powerful and pervasive influence advertising has on contemporary culture.