International Cultural Tourism: Management, Implications And Cases

Book Details
• Book Name: International Cultural Tourism: Management, Implications and Cases
• Language: English
• ISBN-13: 9780750663120
• Writer: Leslie, David
• Book Edition: 1
• Publisher: Taylor & Francis Ltd
• Pages: 264
• Binding: Paperback
• Subject/Category: Cultural Tourism

Description
International Cultural Tourism: Management, Implications and Cases provides a comprehensive exploration of the management, operations, and marketing of cultural tourism attractions and resources in a global context.

Key topics explored include:

• Evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism
• Changing nature of the global cultural tourism marketplace, including demand, supply, product development, and political changes
• Consumer behavior, profiles, and motivations of cultural tourists
• Environmental performance, management, and issues of social and cultural sustainability

Written by an international team of contributors from Australia, Hong Kong, the UK, US, Canada, Mexico, Portugal, South Africa, and Finland, the book offers global insights into the issues and techniques involved in managing and marketing cultural attractions.

Highlights of the book:

• Global perspective on how cultural tourism resources and attractions are managed and marketed
• In-depth analysis of tourist demand, profiles, and motivations
• Examination of the dynamic impact of new technologies on cultural tourism resources and products
• Case studies and real-world research from experienced contributors