Biponan Barta Fifth Semester according to Curriculum and Credit Framework 2022 under National Education Policy 2020 Four Year Undergraduate Program (Bengali Version)
Biponan Barta Fifth Semester according to Curriculum and Credit Framework 2022 under National Education Policy 2020 Four Year Undergraduate Program (Bengali Version) is backordered and will ship as soon as it is back in stock.
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Biponan Barta Fifth Semester according to Curriculum and Credit Fr...
Book Details
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Publisher: Tee Dee Publications
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Author: Dr. Buddhadeb Chandra
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Language: Bengali
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Edition: First
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ISBN: 9789383819737
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Pages: 288
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Cover: Paperback
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University Coverage: Designed according to undergraduate curriculum guidelines
About the Book
This textbook on Biponan Barta is tailored for fifth-semester undergraduate students following the NEP 2020 Four-Year Undergraduate Program under the 2022 Curriculum and Credit Framework. Authored by Dr. Buddhadeb Chandra, the book provides a comprehensive exploration of marketing communication principles, strategies, and tools, presented in Bengali for easy understanding.
The book covers key topics including advertising, public relations, brand communication, consumer behavior, and modern digital marketing strategies. Structured with clarity, it includes examples, case studies, and exercises to help students apply concepts effectively in real-world business scenarios.
Ideal for students, educators, and practitioners, Biponan Barta serves as a complete guide to mastering marketing communication concepts aligned with the latest NEP curriculum.
