Entering the Global Village: Essays on the Sociology of Communication

Book Details

• Author: Yogesh Atal

• Publisher: Rawat Publications

• Language: English

• Edition: 2008

• ISBN: 8131602095

• Pages: 204

• Cover: Hardcover

• Dimensions: 8.7 x 5.7 x 0.6 inches

About the Book

This insightful book is a collection of seminal essays on the sociology of communication by renowned Indian social scientist Yogesh Atal. Written for diverse audiences over time, these essays explore the impact of the communication revolution in the context of modernization, globalization, and nation‑building, with a particular focus on India and Asia.

The book emphasizes that being part of the global village does not mean the erosion of cultural identities. While technology has brought countries and cultures closer, societies have become multicultural, creating a symbiosis of tradition and modernity. At the same time, the book warns of the dumbing down of younger generations due to overreliance on modern technology, a trend now visible in parts of the developing world as well.

Written in clear, jargon‑free language, this work encourages readers and researchers to explore communication from a sociological perspective. It is an essential resource for students, social scientists, and academicians interested in the dynamics of culture, society, and communication in the modern age.

About the Author:
Yogesh Atal served as UNESCO’s Regional Adviser for Social and Human Sciences in Asia and the Pacific and later retired as Principal Director in the Social Sciences sector. He played a key role in the World Summit for Social Development (1995) and has served on multiple national committees, including the Indian Council of Social Research. A prolific author and editor, his works cover village studies, caste analysis, nation‑building, and the sociology of communication.