Gender and The Media

Book Details

• Author: Rosalind Gill

• Publisher: Rawat Publications

• Language: English

• ISBN: 9788131606452

• Pages: 320

• Cover: Hardcover

• Dimensions: 9.9 x 7.6 x 0.9 inches

About the Book

Gender and the Media critically examines how gender is represented in contemporary media, addressing key questions about the evolving roles of men and women in the media landscape. The book explores the intersection of feminism with various media forms, such as talk shows, magazines, news, advertising, and contemporary romance literature, offering a nuanced understanding of how these representations have been shaped in the twenty-first century.

The author, Rosalind Gill, delves into the contradictory nature of modern gender portrayals, highlighting the tension between empowering depictions like "girl power" and more troubling representations, such as the objectification of both women’s and men’s bodies. The book addresses complex issues like the re-sexualization of women’s bodies, the impact of idealized male bodies in the media, and the rise of postfeminist discourse in popular culture.

With a critical, academic lens, Gender and the Media provides insight into the cultural politics of media representations, questioning how irony and playfulness in modern media often make critique more difficult. Through a thorough analysis of diverse media genres, the book provides tools for understanding and analyzing the impact of gender on media content, offering a comprehensive examination for students and scholars in gender studies, media studies, sociology, and cultural studies.

The book presents theoretical tools from various approaches such as semiotics, postcolonial theory, and feminist critique, allowing readers to better understand the nuances of gender representation in media and the societal implications of these portrayals.