![MARKETING RESEARCH AN APPLIED ORIENTATION 7ED (PB 2022) [Paperback] Naresh K. Malhotra and Satyabhusan Das](http://retailmaharaj.com/cdn/shop/files/91u76-gvoPL.jpg?v=1752660327&width=1500)
![MARKETING RESEARCH AN APPLIED ORIENTATION 7ED (PB 2022) [Paperback] Naresh K. Malhotra and Satyabhusan Das](http://retailmaharaj.com/cdn/shop/files/91zlhvzzCcL.jpg?v=1752660327&width=1500)
MARKETING RESEARCH AN APPLIED ORIENTATION 7ED (PB 2022) [Paperback] Naresh K. Malhotra and Satyabhusan Das
MARKETING RESEARCH AN APPLIED ORIENTATION 7ED (PB 2022) [Paperback] Naresh K. Malhotra and Satyabhusan Das is backordered and will ship as soon as it is back in stock.
Couldn't load pickup availability
Genuine Products Guarantee
Genuine Products Guarantee
We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.
Delivery and Shipping
Delivery and Shipping
Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.
MARKETING RESEARCH AN APPLIED ORIENTATION 7ED (PB 2022) [Paperback]...
Book Details
-
Publisher: Pearson India Education Services Pvt. Ltd.
-
Authors: Naresh K. Malhotra, Satyabhusan Das
-
Language: English
-
Edition: Seventh Edition
-
ISBN: 9789353433291
-
Pages: 992
-
Cover: Paperback
-
Dimensions: 10.0 x 8.0 x 2.2 inches
About The Book
Marketing Research: An Applied Orientation (Seventh Edition) by Naresh K. Malhotra and Satyabhusan Das is an authoritative guide that provides an in-depth exploration of marketing research concepts and practices. This comprehensive edition includes the latest techniques and methodologies to help students, practitioners, and researchers effectively conduct market research and make data-driven marketing decisions.
The book blends theory with practical applications, covering the full spectrum of marketing research—from problem definition to data collection, analysis, and reporting. With a focus on real-world scenarios, it offers detailed insights into the design and implementation of research projects, equipping readers with the tools they need to tackle complex marketing problems.
Enriched with case studies, examples, and updated content on the latest trends in marketing research, this edition is ideal for students of marketing, business, and related fields. It serves as an essential resource for anyone looking to understand and apply marketing research techniques in a dynamic, data-driven marketplace.
