Marketing Tourism Places (RLE Tourism) (Routledge Library Editions: Tourism)
Marketing Tourism Places (RLE Tourism) (Routledge Library Editions: Tourism) is backordered and will ship as soon as it is back in stock.
Couldn't load pickup availability
Genuine Products Guarantee
Genuine Products Guarantee
We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.
Delivery and Shipping
Delivery and Shipping
Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.
Marketing Tourism Places (RLE Tourism) (Routledge Library Editions:...
Book Details
-
Publisher: Routledge
-
Author: Brian Goodall
-
Language: English
-
Edition: 1st Edition
-
ISBN: 9781138007659
-
Pages: 310
-
Cover: Paperback
-
Dimensions: 9.6 x 6.8 x 0.7 inches
About The Book
Marketing Communications: A Brand Narrative Approach by Brian Goodall is an insightful resource that delves into the strategic use of marketing communications to build strong, effective brand narratives. The book offers a comprehensive understanding of how brands communicate with their audiences, using both traditional and digital platforms to craft compelling stories that resonate with consumers.
Goodall presents a fresh approach to marketing communications by focusing on brand narratives, emphasizing how these stories play a critical role in shaping customer perceptions and enhancing brand loyalty. The book also covers the tools and techniques marketers can employ to communicate their brand's story effectively, ensuring alignment with the overall brand strategy.
Ideal for students, practitioners, and professionals, this book provides both theoretical foundations and practical examples, making it an invaluable guide for those studying or working in the field of marketing and communications. The 1st edition offers a well-rounded perspective on the evolving nature of brand communication in the modern marketplace.
