Marketing Geography
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Marketing Geography
Book Details
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Publisher: Rawat Publications
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Author: H. M. Saxena
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Language: English
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Edition: 2004
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ISBN: 9788170338123
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Pages: 376
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Cover: Paperback
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Dimensions: 8.4 x 5.5 x 0.6 inches
About the Book
Marketing Geography is a specialized study focusing on the concept of marketplaces and marketing. The book applies geographical principles, methods, and techniques to address the practical issues related to marketing phenomena. As a rapidly developing branch of Economic Geography, it covers the distribution channels through which goods move from producers to consumers. This work integrates various aspects of the marketing system, offering a comprehensive and coherent overview of its structure and organization.
A notable feature of the book is the use of Indian examples, providing a local context for the discussions. It is richly illustrated with maps and diagrams, making it easier to understand urban, rural, and agricultural marketing. For the first time, the book explores these topics with relevant concepts and methodologies, making it an invaluable resource for post-graduate students, researchers in geography, economists, sociologists, agricultural marketing scholars, and planners. It will also benefit anyone interested in the study of marketplaces and marketing systems.
About the Author
Dr. H. M. Saxena has had a distinguished career in the Rajasthan College Education Service, starting in 1967. He served as the Head of the Post-Graduate Department of Geography for 25 years and held various leadership positions, including Vice-Principal, Principal, and Joint Director of College Education in Jaipur. He has authored several books and more than fifty papers published in geographical journals. Dr. Saxena has also edited The Annals of the Association of Rajasthan Geographers. He has completed three major research projects sponsored by the Indian Council of Social Science Research (ICSSR) and continues to be actively engaged in research and writing in the fields of economic and environmental geography.
