Marketing Communication Fifth Semester according to Curriculum and Credit Framework 2022 under National Education Policy 2020 Four Year Undergraduate Program (English Version)
Marketing Communication Fifth Semester according to Curriculum and Credit Framework 2022 under National Education Policy 2020 Four Year Undergraduate Program (English Version) is backordered and will ship as soon as it is back in stock.
Couldn't load pickup availability
Genuine Products Guarantee
Genuine Products Guarantee
We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.
Delivery and Shipping
Delivery and Shipping
Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.
Marketing Communication Fifth Semester according to Curriculum and ...
Book Details
-
Publisher: Tee Dee Publications
-
Author: Dr. Buddhadeb Chandra
-
Language: English
-
Edition: First
-
ISBN: 9789383819744
-
Pages: 248
-
Cover: Paperback
-
Course: Marketing Communication – 5th Semester, Four-Year Undergraduate Program (NEP 2020 Curriculum and Credit Framework 2022)
-
University Coverage: Designed according to curriculum guidelines for undergraduate programs
About the Book
This textbook on Marketing Communication is specifically designed for fifth-semester undergraduate students following the NEP 2020 Four-Year Undergraduate Program under the 2022 Curriculum and Credit Framework. Authored by Dr. Buddhadeb Chandra, the book provides a comprehensive study of marketing communication principles, strategies, and tools in the contemporary business environment.
It covers key concepts such as advertising, public relations, digital marketing, brand communication, and consumer behavior, providing both theoretical foundations and practical insights. Structured for clarity, the book includes examples, case studies, and exercises to help students apply marketing communication concepts effectively in real-world scenarios.
Ideal for students, academicians, and professionals seeking to understand the nuances of modern marketing communication, this book serves as a complete guide aligned with the latest academic framework.
