SOCIAL PSYCHOLOGY, 14TH EDN

📘 Book Details

• Author: Nyla R. Branscombe

• Publisher: Pearson India Education Services Pvt. Ltd.

• Language: English

• Edition: Fourteenth

• ISBN: 9789332586116

• Pages: 592

• Cover: Paperback

• Dimensions: 10.0 x 8.0 x 0.9 inches

📝 About the Book

Social Psychology, 14th Edition by Nyla R. Branscombe is an essential resource for understanding the profound impact of social influences on individual and group behaviors. This updated edition reflects the dynamic changes in our social world, particularly with the rapid advancements in technology, which have reshaped how we interact with others, perceive ourselves, and form relationships.

The book delves into all aspects of social behavior, providing a comprehensive exploration of how we think, feel, and behave in social contexts. Key topics include social cognition, perception, self-esteem, attitudes, and the social influences that shape our lives. It also explores the psychological foundations of aggression, prosocial behavior, and group dynamics.

A major highlight of this edition is its focus on current research trends, with new topics added to reflect emerging fields in social psychology. This includes the significance of belonging, group ties, and the reasons why some people experience greater happiness than others. Additionally, it features a revamped Chapter 12 that offers strategies for dealing with adversity and achieving happiness, providing practical insights into building resilience and well-being.

This edition also includes content tailored to the Indian context, with discussions on the acid attack survivor Laxmi Agarwal and her advocacy for justice and rehabilitation, and insights into the multicultural aspects of Indian society.

Social Psychology, 14th Edition is an invaluable text for students, scholars, and anyone interested in the powerful ways social forces influence behavior. It provides a comprehensive and up-to-date overview of social psychology and is designed to equip readers with the knowledge to understand and navigate the social dynamics of our modern world.