Social Media for Government: Theory and Practice

📘 Book Details

• Author: Staci Zavattaro

• Publisher: Routledge

• Language: English

• Edition: 1

• ISBN: 9781498704564

• Pages: 240

• Cover: Hardcover

• Dimensions: 9.1 x 6.3 x 0.5 inches

📝 About the Book

Social Media for Government by Staci Zavattaro is a groundbreaking work that explores the growing role of social media in public administration. In a time where digital engagement is reshaping governmental operations, this book bridges the critical gap between theory and practice in social media use within government agencies.

Unlike many existing texts, which focus solely on scholarly research, Zavattaro’s book integrates real-world practitioner insights with academic theory. It offers valuable guidance on maximizing the effectiveness of social media across various facets of government, including crisis management, public records management, and transparency. The book tackles essential topics such as managing employee use of social media, crafting a government social media brand, and navigating complex issues like privacy laws in the digital age.

Written by leading experts, the book delves into best practices for engaging citizens through social media, enhancing governmental objectives, and responding to crises effectively. Each chapter presents practical advice directly from government practitioners, offering an insider’s view on how social media is transforming public service.

Social Media for Government is an indispensable resource for public administration scholars, government professionals, and anyone interested in understanding the intersection of social media and government. It equips readers with the tools to harness the potential of social media while addressing its inherent challenges.