Health, Tourism and Hospitality: Spas, Wellness and Medical Travel

Book Details

• Author: Melanie Smith

• Publisher: Routledge

• Edition: 2nd

• Binding: Paperback

• Number of Pages: 224

• Release Date: 10-12-2013

• ISBN: 9780415638654

• Package Dimensions: 9.6 x 7.4 x 1.1 inches

• Languages: English

About the Book

Health, Tourism and Hospitality: Spas, Wellness and Medical Travel (2nd Edition) by Melanie Smith is a comprehensive exploration of the rapidly growing sectors of health, wellness, and medical tourism. This updated second edition provides an in-depth look at the history, development, and management of these industries, offering a global perspective on the expanding range of products, services, and trends.

The book covers a variety of topics, from the history and organizational structures of the health and tourism sectors to the innovative products that are shaping the future of wellness and medical travel. It also focuses on how destinations and services are marketed to attract consumers. With an increased focus on the hospitality sector, particularly in spa management, this edition reflects the global trends and issues affecting health and tourism.

The second edition includes fresh insights into the booming medical tourism industry, highlighting how countries around the world are competing to attract medical travelers. It explores topics such as the aging population, government initiatives to promote preventative health, the rise of contemporary and alternative therapies, and the increasing consumer demand for self-help and wellness products. Additionally, new case studies from various countries offer practical examples of how different destinations are responding to the demand for health, wellness, and medical tourism services.

Key Features

• Expanded Content: Includes greater coverage of the hospitality sector, with a focus on spa management and the growing medical tourism industry.

• Updated Trends: Reflects recent developments such as the ageing population, preventative health initiatives, and the impact of the economic recession on the industry.

• Global Perspective: Features case studies from different countries, providing a diverse range of examples from established and emerging destinations.

• User-Friendly: Written in an accessible style for students and professionals alike.

• Diverse Topics: Covers a wide range of wellness-related themes, including conventional medicine, alternative therapies, healthy nutrition, and active-ageing.

Ideal For

• Students studying health, tourism, and hospitality, particularly those interested in the growing sectors of wellness and medical travel.

• Tourism and hospitality professionals seeking an understanding of the global trends and challenges in health and wellness tourism.

• Health and wellness practitioners interested in the expanding market for wellness-related services and products.