Public Relations and Communications: From Theory to Practice
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Public Relations and Communications: From Theory to Practice
Book Details
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Author: Aoife O'Donnell
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Brand: Routledge
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Edition: 1st Edition
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Binding: Paperback
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Number of Pages: 226
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Release Date: 13-07-2023
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ISBN: 9781032170435
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Package Dimensions: 9.0 x 6.0 x 0.6 inches
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Languages: English
About The Book
Introduction to Public Relations by Aoife O'Donnell offers a comprehensive foundation in the principles, practices, and evolving landscape of public relations. Designed with experiential and blended learning in mind, this book equips students and professionals with essential skills such as communication, critical thinking, and business acumen.
Beginning with the theoretical foundations and historical development of PR, the book guides readers through the structure of the profession, culminating in modern techniques shaped by emerging technologies and digital media. With real-world case studies from across the globe, each chapter is enriched with interactive learning tools like scenario-based questionnaires and discussion topics to enhance student engagement and competence.
Ideal for undergraduate courses in public relations and communication studies, this book also serves as a valuable resource for business professionals aiming to deepen their understanding of effective organizational communication in the modern age.
